A real-life Barbie sips a Barbie-tini at the opening of the Barbie Luxe line at Fred Segal Flair.
When we were children, we thought Barbie was perfect. She had accessorized outfits for every occasion. She had silky blonde hair and she had the hunky Ken for a boyfriend. As we got older we started to learn just how unrealistic Barbie really was. Chain letters revealed that, if she were a real person, Barbie would be seven feet tall, have a bust of 38-40 inches, an 18-24 inch waist, 33-35 inch hips. She would weigh about 110 pounds and would have to walk on all fours due to her awkward proportions. We giggled when we realized that Ken was, apparently, asexual.
Designer clad Barbies hit the runway.
But now, it seems, Barbieâ€™s back and sheâ€™s hotter than ever. According to Reuters, Mattel Inc. is joining with high-end fashion designers to create Barbie Luxe, a line of jeans, shirts, handbags and jewelry for hip teens and stylish twenty- and thirty-something women. Designers like Anna Sui, Anya Hindmarch, Citizens of Humanity, Judith Leiber, Nickel, Not Rational, Paper Denim & Cloth, Stil and Tarina Tarantino have added Barbie-inspired touches to their designs, such as pink stitching on jeans and â€œgirlyâ€ surface designs.
The collection, including jeans for $176 and hooded sweatshirts at $140, will be carried by private boutiques like Fred Segal Flair in Santa Monica, Calif.