Because celebs don’t have enough money they have to lend their names to things they really know nothing about. Do we really think SJP is going to wear a Coty fragrance? AS IF.
1. Mandy Moore says she’s “a pretty modest girl so I’m not into anything too risque.” That’s one of the reasons behind the star’s launch of her on fashion label, Mblem, a line of “functional, casual and sexy” T’s.
The other reason is her height. More says, “Iâ€™m a tall girl (5-foot-10), so Iâ€™m always searching for the perfect jeans and T-shirt.” The t shirts will be priced around $50 and be printed with the lyrics of her favorite rock songs.[via adrants]
2. Sarah Jessica Parker has signed a global licensing deal with Coty’s Lancaster Group to co-market and develop a line of fragrances, slated to launch this fall in department stores in the U.S. and U.K. [via adrants]