Style

SheFinds News: The Gap Goes for "Cozy"

January 12, 2006 by SheFindsErin
shefinds | Style



I’m not the only one who’s ready to kick off the new year with a makeover. After trimming some administrative fat, the Gap

is ringing in 2006 by test-driving a new look that exudes a warmer, more amiable feel, says Amy Merrick of The Wall Street Journal.


Execs are hoping that, instead of getting comfy at Starbucks, consumers will choose to fall into the Gap: the retail giant that in the ‘90s had “everyone in cords” is set to be revamped. Dark wood fixtures and soft spotlighting replacing the Gap’s familiar light-wood floors and bright laminate displays. Gap employees will fill out signs by hand, and customers will have their names scrawled on chalkboards affixed to fitting room doors. “Giant, colorful graphics,” influenced by London department store Marks & Spencer, will replace the Gap’s ubiquitous black and white ad photography and will be updated quarterly. The makeover prototype store at Cherry Creek Shopping Center in Denver even boasts a brown leather sofa where shoppers can curl up with a magazine or local newspaper if they get temporarily overwhelmed by the fashion.

Like anyone who can’t get enough of her new makeover, the Gap is eager to show off its new look. The company will overhaul top-selling stores first, giving the green light to makeover all 1,400 U.S. locations over the next several years. But Gap big wigs have failed to mention if the facelift includes the fashion. It’s more than the color of the floors that contributes to declining retail sales.

Sale Alert: Gap.com’s End of Season Sale has selected items up to 60% off- it’s a good time to stock up on wardrobe basics. Get free shipping on orders over $100 with code ‘FREE100‘ when you enter it at the checkout.

 

Tags:

Author:

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

This $20 Camisole Top Is A Summer Wardrobe Essential--Get Yours ASAP

Trends certainly have their place, but I think your money ...

Fashion

This Is The Nude Bra Every Woman Should Have In Her Lingerie Drawer

White T-shirts are one of my favorite things to ...

Fashion

These $38 White Jeans Really Do Look Good On *Every* Woman

I know there are some women out there that have ...

Fashion

Psst! Get The Perfect White Tee For Summer While It's On Sale For Only $14

One thing you can never have too many of? White ...

Fashion

We Found The Best Denim Shorts Under $35--Stock Up For Summer Now!

One summer essential every woman should have in her closet? ...

beauty

26 Brands That Are Celebrating Pride Month By Giving Back

June is a very exciting month. Not ...

Fashion

Nordstrom Shoppers *Love* This Cute Knit Tank For Summer--It Comes In Sizes XXS-4X

Even on the hottest summer days, a barely-there tank ...

Fashion

Psst! This Super Popular Natori Bra Just Went On Sale For A Limited Time Only

Psst! One of Natori's most popular bras just went ...

Fashion

Get Over To Nordstrom ASAP And Take Advantage Of This $15 Deal Before It's Gone

I've been shopping long enough to know that despite ...

Fashion

Don't Miss Your Chance To Win A Free Pair Of Shoes From FitFlop

It's the summer shoe giveaway you've been waiting ...

Fashion

FYI, This Is The Perfect Tank Top Every Woman Should Own For Summer

What's summer without a drawer full of easy, breezy ...

Fashion

4 Different Ways To Wear This Season's Biggest Dress Trend

Before each new season, we always do our research to ...

LOAD MORE
+
LOAD MORE POSTS