Nike just dropped a huge campaign this morning–the 1 Reimagined. And there’s a major girl power element to the launch!
Designed by a “stealth” group of 14 internal Nike designers–all females!–the collection features five reimagined versions of the iconic Air Force 1 and Air Jordan 1 sneakers each. The Explorer, Lover, Sage, Rebel and Jester drop is accompanied by a shoot with vocalist and cellist Kelsey Lu and R&B artist Abra:
The Air Force 1 and Air Jordan 1, created in 1982 and 1985 respectively, are two of the most recognized shoe silhouettes in history. The diverse group of 14 females that Nike picked in-house to re-vamp the shoes had the distinct challenge of rethinking the classic sneakers.
There are some first in the ground-breaking collection: it’s the first Air Force 1 mule style, the tallest stack height ever on an Air Force 1, and progressive back-to-front construction, complete with corset lacing, on the AF1 REBEL XX. Sorry to geek out–but this is a big deal!
AF1 Sage ($160)
AF1 Lover ($130)
AJ1 Lover ($130)
AF1 Rebel ($145)
AJ1 Rebel ($145)
AF1 Explorer ($145)
AJ1 Explorer ($145)
AJ1 Sage ($160)
AF1 Jester ($160)
AJ1 Jester ($160)
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