When we first saw all the promotions for Nike’s new Rose Gold FuelBand, we weren’t sure if some street style bloggers stole a sample or something and shot a few pics. They’re so unlike anything Nike has ever done before, so it was pretty obvious that the brand wanted to target a different market.
This new FuelBand is all about blending in, and attracting women with fashion sense. We can clearly tell from the ads that you should be able to wear it will all your jewelry and any kind of outfit that you would wear normally. It’s part of Nike’s Metaluxe collection, which will eventually feature the product in several different colors. The FuelBand retails for $169, and it’s available in stores and online.
[Photo Credit: Nike]