Today at 12 p.m., you can be the first to buy four H&M e-commerce fall looks, two days before they hit stores, and months before the mass retailer finally unveils their e-commerce campaign.
They’ll all be available for purchase directly on Elle.com.
Since H&M’s e-commerce launch was delayed until 2012, we’ve been looking for any way to get our hands on the goods, even experimenting with non-H&M affiliated sites like Suddenlee.com, an online personal shopping service. So now, we’re elated to hear that the editors over at Elle are helping us get a sneak peek into what shopping H&M online might feel like.
Still can’t rationalize buying the goods online? Make a note of the items you’re coveting and hit the mall September 1st, when H&M’s entire fall line hits stores.
While you wait for H&M’s full-blown e-commerce site to launch, read up on Zara’s online shopping site, which launches next week.