It seems like everyone these days is glued to their smartphones. Whether they’re refreshing their Twitter feed, updating their Facebook status or posting a #selfie, the smartphone user is social media obsessed. So, Amazon decided to take advantage of this by teaming up with Twitter to create the greatest shopping collab of all time. No, they aren’t coming out with a collection. Instead, they have created a way to make Twitter shoppable, and here’s how it works.
Say you’re scrolling through your feed looking to see what stupid things the Kardashians did today, or you’re looking up baseball stats so you can impress your Tinder date tonight, and you come across a pair of shoes on Amazon that you NEED. In the past, you would think to yourself, “Oh, I’ll go online and buy those later,” but then you would forget and the shoes would be sold out by the time you went back to your computer to actually buy them. Now, you can add that great pair of shoes to your Amazon cart just by replying to Amazon’s tweet with the hashtag #AmazonCart. Then, you can log into your account and buy them, along with the hundred other things you’ve carelessly Tweeted into your cart. Sorry, bank account.
This is also a great advertising strategy for Amazon. We all know that when people see their friends and celebrities wearing or buying a product, they want to buy it too. So since you will see what your friends are buying on Amazon, you will be more inclined to shop. But, no worries, according to the Wall Street Journal, execs at Amazon promise they aren’t trying to use their customers as promotional tools. Yeah, whatever you say, Amazon.
Think what you want about Amazon using us as free advertising, but if it allows us to shop and tweet at the same time, we’re SO in. If you don’t have an Amazon or Twitter account, you should probably get one right now so you can join in on the #shoppingparty. Now, if only Instagram could jump on the bandwagon…
Click through the slideshow to shop some of our fave Amazon.com finds.
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