Shop

Old Navy And Levi's Under Fire For The Asses In Their Denim Ads

October 14, 2010 by Hilary Sloan
shefinds | Shop

In a world where skinny jeans for children co-exist with the Jersey Shore, Old Navy’s psychic butt analyzer, which determines your level of bootylisciousness isn’t all that shocking. Unless you happen to be offended by these brazen ads. Levi’s All Asses Were Not Created Equal (for their Curve ID line) and Old Navy’s Booty reader are stirring up heated debate over rump slang in advertising.

Some folks, including the Wall Street Journal and some irate moms, think that the risque terminology and well, booty-shaking, in the ads is offensive. For those of us rocking padded panties like Kelly Ripa, or for those of us born with it like Kim Kardashian, these ads happily point us to denim options that flatter all shapes and sizes.

Speaking of flattering jeans:

If the waistline on most jeans fit, but are too tight on your curves, these Demi Curve Skinny in Pitch Black ($59.50) are perfect.This pair of flattering Old Navy Diva Trouser Jeans ($39.50) features a low rise and wide leg, perfect to minimize your booty and bring out your inner Rachel Zoe.

Perfect for a gal with a mostly straight frame, these Slight Curve Skinny Boot in Blue Ice ($69.50) are the perfect everyday jean that don’t pinch around the waistline and have room through the thigh.

Feeling blue? Check out our guides to denim for your shape, the best skinny jeans, and the best designer jeans.

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

4 Heel Trends Everyone Will Be Wearing This Summer (& They Won’t Cause Blisters!)

June 19, 2018 by Jessica Harrington
We'll be wearing these all summer long.

Fashion

The Unexpected Top Trend That Actually Looks Good On

June 19, 2018 by Jessica Harrington
You'll stand out in this!

Fashion

We Found The Most Flattering Bathing Suits Ever Under $50

June 17, 2018 by Jessica Harrington
Shop now!

Fashion

4 Skirt Trends Everyone Will Be Wearing This Summer (& They're Not Mini!)

June 16, 2018 by Jessica Harrington
We'll be wearing these all summer!

Fashion

8 Brands Reveal Their Best-Selling Summer Shoes (AKA The Ones Every Woman Should Own)

June 15, 2018 by Jessica Harrington
We'll take every pair!

Fashion

These Are The Best Cat Eye Sunglasses That Everyone Will Be Buying For Summer

June 14, 2018 by Jessica Parker
The drama, we love it!

Fashion

Anthropologie's Summer Tag Sale Is Only One Week Away--Get Your Wallets Ready!

June 14, 2018 by Jessica Harrington
Who's ready to shop?

Fashion

4 Things You Need To Know About Anthropologie's Amazing Shipping & Return Policy

June 14, 2018 by Lisa Fogarty
As if you needed another reason to shop here!

beauty

Clean At Sephora Just Launched & It's Full Of Amazing Natural Beauty Products

June 14, 2018 by Lisa Fogarty
A natural beauty lover's dream.

Fashion

6 Amazing Shoes From Nordstrom With Over 1000 Customer Reviews

June 14, 2018 by Jessica Harrington
These are best-sellers.

Fashion

The One Flats Trend That’s Going To Be Everywhere This Summer

June 13, 2018 by Jessica Harrington
We ~need~ these.

Fashion

These Are The Most Comfortable Women's Running Sneakers, So You Can Stop Looking

June 13, 2018 by Jessica Harrington
A good pair of sneakers is a necessity.

Fashion

Get Ready To Shop--Madewell's Summer Sale Is Happening Soon!

June 12, 2018 by Jessica Harrington
This is a can't miss sale!

News

Kohl's New Rewards Program Will Save You Even More Money—Here Are All The Details

June 12, 2018 by Lisa Fogarty
Get ready to save even more money!

Celebrity

The Bizarre Pants Trend That’s Actually Kind Of Chic

June 12, 2018 by Jessica Harrington
Are you brave enough to try it?

Fashion

We Found The Most Flattering Dresses Ever Under $50

June 12, 2018 by Lisa Fogarty
Just what your closet needs.

Fashion

4 Shorts Trends Everyone Will Be Wearing This Summer (& They’re Not Cut-Offs)

June 12, 2018 by Jessica Harrington
Forget about your daisy dukes.

Fashion

These Are The Best Cat Eye Sunglasses That Everyone Will Be Buying For Summer

Summer is finally here and you know what that means--...

beauty

Bath & Body Works' Semi-Annual Sale Is Happening Right Now--Hurry Up & Shop!

Every winter and spring, we get excited about two big ...

LOAD MORE
+
LOAD MORE POSTS