What: Ole Henriksen Firm Action Mask, $27
Why: There’s something about the words “firm” and “action” that makes me do beauty back-flips over products; anything that promises to stealthily act on tightening increasingly stubborn fine lines and bottomless pores is my skin’s new BFF.
A thick coating of this clay mask initially imparts a subtle cool feeling. After leaving it on for 20 to 30 minutes, that firming action has my face nearly frozen in place. But when I rinse off the mask, my pores instantly seem smaller, and my skin feels soft – so soft, in fact, I can’t stop touching it…even in public.
Get Yours: sephora.com