beauty

Olivier Theyskens For Theory And Erin Fetherston For Juicy Couture Just Made The Mall Cooler

June 2, 2010 by Aria Hughes
shefinds | beauty

Everyone loves designer collaborations because you’re getting a high-end looks for less, but shopping them can be a headache–even if we did give you five sneaky tricks to get the goods first. That’s why when major mall brands hire high profile fashion designers it’s pretty exciting. You’re getting affordable clothes that will be restocked all season long, meaning you don’t have to fight for them. You should keep these two mall brand collaborations on your radar:

Brand: Theory

New Designer: Olivier Theyskens

Why It Matters: Olivier Theyskens (far left), former designer for French brand Nina Ricci, is a fashion darling. Anna Wintour applauds and wears his work, and Reese Witherspoon is a major fan (she’s wearing a Nina Ricci dress designed by Theyskens above). While Theory sells great basics, the clothes can skew a bit boring, so adding Theyskens to the design roster probably means that Theory clothes will look better, and you can actually own something that’s in Witherspoon’s closet, too. We will keep you updated on the release date.

Brand: Juicy Couture

New Designer: Erin Fetherston

Why It Matters: You might remember seeing Erin Fetherston on an episode of Bravo’s The Rachel Zoe Project. The A-list stylist loves Fetherston’s feminine designs, (Zoe’s client Kate Beckinsale is wearing a Fetherston dress above), and the designer might just make it acceptable for you to wear Juicy Couture velour to a gala–she wore it to the Met (above on the left). Ultimately, adding her name to the brand will probably end the tacky stigma that people tag to Juicy Couture. Expect to see Fetherston’s Juicy pieces this November.

Stay up-to-date in our fashion news section, and then check out our guides to the best mini skirts, pleated skirts, and a-line skirts.

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