Glorious shampoo commercial hair–the shiny, bouncy hair most of us envy–is rarely the result of shampoo alone. Hair gloss treatments, which are offered at most salons, are often overlooked when we book appointments for color and highlights, but they can take our hair from pretty to soap opera stunning in just minutes.
So, what exactly is a hair gloss? And will it work for your hair type? The good news is this relatively affordable treatment doesn’t discriminate when it comes to hair–and it can transform dull and dry locks like few other products.
“A hair gloss is traditionally used to add shine to your hair,” says Sheenon Olson, creative director at ATMA Beauty. “Other terms you may have heard are glaze and toner. A toner differs in that it is a gloss, but also cancels or enhances specific colors in your hair.”
This demi-permanent color, which contains no ammonia, and can last 4 to 6 weeks before it fades out, says Carrie McCard, a colorist at the Rita Hazan Salon in New York City. It can be clear or have color and will enhance any hair type, from curly and course to straight and fine. The demand for gloss treatments has become so high that many brands have created at-home shine treatments that mimic the results you’d get in a salon.
“It’s a great way to add shine, condition and manage those angry, dry ends,” McCard says. “However, if you are really looking to change the tone of your hair and/or highlights, ‘really’ tone down that brassiness or beige out those yellowy highlights–leave that to the professionals. There is more control of a better outcome.”
In most cases the gloss you get at the salon will be a professional grade product that is not available to ordinary people, Olson cautions. With that said, an at-home gloss can perk up your hair and maintain its health in between salon appointments and both experts agree there are several great options on the market.
Olson recommends Oribe Haircare’s new glaze, which she says will give that extra shine you are looking for with ingredients such as crushed pearl for luminosity and Cupuacu to strengthen and protect dry and brittle hair.
If you are unfamiliar with the brand you are using, McCard suggests choosing a clear gloss over a golden gloss. “It may deposit more color than expected, and actually change your hair color,” she says. “I would recommend Rita Hazan True Color Ultimate Shine Gloss.”
Shampoo commercial hair is just one gloss treatment away.
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