beauty

Oscar De La Renta To Debut A Lower-Priced Line At The Outnet

February 4, 2013 by Caroline_Sessoms
shefinds | beauty
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Oscar de la Renta is partnering with The Outnet for its first exclusively for-outlet collection, which will hit online February 26. The prices of the 24-piece collection range from $325-$1,295, and most of the dresses will retail for less than $1,000. According to Alex Bolen, Oscar de la Renta’s CEO, the collection came about after surveying a variety “sunk costs,” saying:

We have things around here that are underutilized — [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way.

Bolen is referring to the fact that for the main collection, the graphic design team must develop the prints, then company has to pay for a runway show and models, as well as a second sample and a pattern maker. But for the outlet, the fabrics and patterns are already there, making it easy to create something quintessentially Oscar, but offer it at a lower price.

The Oscar de la Renta endeavor is the largest-scale collaboration the Outnet has taken on (besides its own Iris Ink line), as it will have its own marketing strategy, which includes Olivia Palermo as the “face” of the collection. See 8 looks from the collection in slideshow and shop existing Oscar de la Renta goodies on the Outnet now.

 

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