Over 200K Women Have Tried On This Lipstick Shade This Summer--What Is It?

July 13, 2016 by Justine Schwartz
shefinds | beauty

If you’re a beauty buff you probably already know about YouCam–but in case you don’t, it’s the #1 makeup app that allows you to virtually “try-on” makeup. So, for example, if you want to see how you might look in the new Kardashian Beauty lipstick, you can. (The facial recognition is amazing–you can literally see your face at different angles).

Anyways, we’re obsessed, and the folks at YouCam just shared something really interesting with us for this story–since they have real-time data on what their 160 million users are “trying on,” they know the most popular makeup products and colors at any given time.

So, for example–did you know that soft pink is the lipstick color of the summer?

Yes, according to the app, over 200,000 women have tried on soft pink lipsticks in June–more than any other shade:

So interesting! Soft pink is definitely trending right now, with “cool coco” and “sheer perfection” coming in next.

[Photo: IMAX Tree]



Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


Buy A Beautyblender This Month And You Could Help Save Someone's Life

February may be the month we celebrate holidays like Valentine'...


Winter Redness And Irritation Are No Match For This Soothing New Kiehl's Masque

Despite the cold, cold weather, my skin hasn't really ...


Just Launched At Space NK: Best-Selling Natural Hair Care Brand, Briogeo

Between the cold, dry air and itchy hats and scarves, ...

beauty and Benefit Teamed Up On An Inspiring New 'Boss Brows' Product Line

Here's an inspiring new collab you shouldn't miss: ...


This $12 Wrinkle Cream Is So Good--It *Really* Works!

If you want to keep your skin looking and feeling ...


This Overnight Lip Mask Is *The Best* Treatment For Dryness And Flaking

I'm lucky to be blessed with pretty full lips, ...