A recent WWD article about how beauty brands are spending with “digital influences” (aka bloggers) called out that Something Navy was responsible for the sale of 502 Peter Thomas Roth masks. She posted about the Rose Stem Cell Bio-Repair Gel Mask ($52) on her Snapchat story and, 24 hours later, she generated $17,565 in sales of the product. I do not follow Something Navy on Snapchat, nor have I heard of this mask before, but to say I am now intrigued is an understatement.
Turns out, the mask is pretty popular with 6423 “loves” and an average rating of 4 stars on Sephora. But what exactly do you get for $52? Because, to me, that’s kind of a lot to spend on skincare that’s not making me look at least 5 years younger. Well… that IS what it does, actually. The gel mask has “breakthrough stem cell technology” that combines rose stem cells with rose extracts to counteract signs of aging. Fine lines, wrinkles, sagging, you name it. So, guess it really is worth all the hype! Get one below: