Paula's Choice Just Launched Their First-Ever Makeup Primer And It Is Everything

February 17, 2017 by Jeanine Edwards
shefinds | beauty

I always joke that I didn’t start wearing makeup until I was 25. I probably wasn’t quite that old, but I was definitely a late-bloomer in the makeup game. I just learned how to use liquid eyeliner like a year ago and I still don’t wear proper foundation!

For me, makeup primer is one of those next-level beauty products. I know what it’s supposed to do, but I’ve always been too terrified to use it. I was recently given an advanced sample of the new Paula’s Choice Smoothing Primer Serum (along with an expert how-to on using it) and decided this was my chance to finally learn.

The unique formulation is a bit surprising. It comes out of the tube as oily gel-like substance which initially made me a little nervous. How could a product that felt like this hold my makeup in place? Somehow, though, it works! You only have to use a teeny amount–I use a pea size drop–and within seconds my skin is crazy smooth and ready for makeup.

I’ve been using it daily for the last two weeks and I don’t know why I was ever so scared to try makeup primer before. I love that this product keeps my makeup in place, but I actually love how smooth it makes my skin even more. I actually use it on the weekend when I’m not wearing any makeup at all.

Coming from a relative beauty novice, this primer is totally worth a try. It’s pretty foolproof and makes your skin look amazing.

Paula’sChoice RESIST Smoothing Primer Serum SPF 30 ($30)

PS: This primer has SPF 30! How awesome is that?!

Be sure to check out the best drugstore beauty products and Sigma Beauty’s new lip gloss sets.

[Photo: Paula’s Choice]

SheFinds receives commissions for purchases made through the links in this post.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


3 Reasons Why Your Skin Needs More Water During The Summertime

When the sun is out in full force, you constantly ...


Use Our Exclusive Code To Score A NARS Liquid Lipstick For Just $12.99

Calling all makeup lovers! Here's a deal you don'...


Use *This* $14 Anti-Aging Moisturizer To Get Rid Of Fine Lines And Wrinkles

Whether your skin is smooth and line-free or you'...


Here's How To Get A Brighter, More Even Complexion For Just $19.99 (It Really Works!)

If dull skin that's plagued by discoloration and dark ...