We’ve all had that moment in the dressing room when NOTHING fits and we vow to start a diet tomorrow (but never actually do). Well, Alissa Benishai, founder of the workout apparel line Phat Buddah, made a different promise to herself when she had this experience trying on Lululemon clothing. Instead of starting a diet, she created her own line of fitness gear.
In a NYTimes profile on Alissa, she talks about how her brand came to be. The name Phat Buddah comes from her favorite part of Bikram yoga class when you can let your “Buddah belly” hang out. We like it already. Then she goes on about the nylon and spandex fabric used in her sports bras, leggings and tops that shrinks in the wash and stretches once you put it on. So woman of most sizes, at least up to a 14, can comfortably fit into her clothes (and don’t have to worry about a dressing room breakdown). Again, another plus one for the brand that DOESN’T fat shame woman.
Phat Buddah’s one-size-fits-all apparel ranges in price from $30-$60 and is available at Bloomingdale’s, as well as tons of gyms worldwide. Even Gwyneth Paltrow‘s trainer, Tracy Anderson, is a fan! Who can blame her when the brand’s signature piece is glittery leggings? We’re getting a pair of those ASAP.