Style

Pinterest Is So Hot Right Now! Calypso St. Barth Partners With Powerhouse Pinner

March 9, 2012 by Avery Spofford
shefinds | Style

Pinterest is the latest procrastination tool of the masses — you can’t get away with using Facebook at work anymore, but Pinterest? Maybe.

The site’s clout is most recently demonstrated by a Pinners’ partnership with Calypso St. Barth (a luxury beachwear company who also collabo’d with Target). One of the site’s most influential users, Christine Martinez (“Chrisem“), was tapped to travel to St. Barth and “live Pin” her vacation (not a bad gig). Calypso is confident that the partnership will drive traffic to her site and sales to theirs, since they said in an interview that they have already seen “ROI [return on investment]” from Pinterest.

Mostly, people just like to look at photos of puppies and cake and interior design. Us, too! Check us out at BRIDEfinds and SHEfinds.

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