A few weeks back, one of our writers told you how totally obsessed she is with her Beyonce Is A Virgo sweatshirt ($99). You might also remember when Khloe Kardashian wore her I Woke Up Like This sweatshirt ($100), which proceeded to sell out. Unsurprisingly, there is one brand behind both of these genius sweatshirts: Private Party.
I first discovered Private Party on my Instagram explore page (if you don’t follow them, you should). I wanted to get a closer look at this “Kanye’s Workout Plan” muscle tank…because it’s awesome:
This brought me to the Private Party website where I found myself wanting every single item. A Versace Versace Versace sweatshirt, Champagne Campaign tank, U Mad? tee, I could go on and on. What makes these tops so great is that they feature some of the most popular slang of the moment (bae, turning up, worst, etc.), as well as quotable song lyrics (surfboard, these hoes ain’t loyal). Plus, the pop culture references, like “So Quiche” and “Alright Alright Alright,” are hilarious and spot on.
Basically, we’re calling anything from this brand as the next “It” girl item. There’s even a Cara Delevigne’s Eyebrows sweatshirt for the queen of all things graphic wear. So this pretty much certifies Private Party’s status.
[Photo: Private Party]