From left: Geren Lockhart (of Geren Ford), Rachel Pally with their models
QVC is expanding their horizons by adding four new designer collections for spring. Inspired perhaps by the success of RZ by Rachel Zoe, QVC will launch GF by Geren Ford, RP by Rachel Pally, CV by Cynthia Vincent and KZ by Karen Zambos in February.
Each designer’s QVC lines will include 8 pieces ranging from $47-$110, according to WWD. While the other designers have dabbled in lower-priced capsule collections before, Rachel Pally is excited to see this as her first: “The timing was perfect. I have always said my dresses are for everyone and I offer sizes 2 to 22. Now I can reach all price points,” she said.