Everyone’s favorite chip-maker, Doritos, is teaming up with the It Gets Better Project to celebrate, honor and support the LGBT community. Doritos Rainbows is a limited-edition bag of chips that is inspired by the Pride flag. What’s more, the multi-color tortilla chips will be Cool Ranch flavored!
The only way to get your hands on these one-of-a-kind chips is to make a $10 or more donation to the It Gets Better Project as Doritos Rainbows will not be available in stores. According to Yahoo, Doritos will pay for the shipping costs and ship the limited-edition bags in 1-2 weeks. Also, 100% of the proceeds are being donated the It Gets Better Project.
Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest. With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception,” said Ram Krishnan, chief marketing officer for Frito-Lay, in a press release.
The hashtag #BoldAndBetter is being used for the campaign.