Ralph Lauren Launches Virtual Storybook with RL Gang

August 5, 2010 by momfarah
shefinds | Kids

Later this month, Ralph Lauren will be introducing their fall children’s wear collection in the form of an online storybook. Titled “The RL Gang” and narrated by Harry Connick Jr., the virtual book features eight RL-clad kids making their way through their first day back to school.

Like one of the outfits on one of the characters? Simply click on the page to purchase. So now in addition to TV, the big screen and traditional books, you can add virtual book as a source of fashion inspiration for your child. Interested in seeing “The RL Gang” for yourself? Check out or on August 18, and let us know what you think.

Want to shop now?  Here are some fall styles to get started:

Winslet Tartan DressWinslet Tartan Dress ($50)

RL Gang Herringbone BlazerRuffled Herringbone Blazer ($365)

Striped Crest RugbyStriped Crest Rugby ($50)

Fleece Big Pony Zip

Big Pony Zip Hoodie ($50)

Shop cheap sneakers for boys and cheap sneakers for girls to pair with these clothes in our buying guides.

Click here to email Farah, the author of this post.


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