Ralph Lauren Launches Virtual Storybook with RL Gang
August 5, 2010
Later this month, Ralph Lauren will be introducing their fall children’s wear collection in the form of an online storybook. Titled “The RL Gang” and narrated by Harry Connick Jr., the virtual book features eight RL-clad kids making their way through their first day back to school.
Like one of the outfits on one of the characters? Simply click on the page to purchase. So now in addition to TV, the big screen and traditional books, you can add virtual book as a source of fashion inspiration for your child. Interested in seeing “The RL Gang” for yourself? Check out RalphLauren.com or Bloomingdales.com on August 18, and let us know what you think.
Want to shop now? Here are some fall styles to get started:
Winslet Tartan Dress ($50)
Ruffled Herringbone Blazer ($365)
Striped Crest Rugby ($50)
Big Pony Zip Hoodie ($50)
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