The Ralph Lauren RL Gang is Back and Wants Your Kid to Be the Next Member
March 3, 2011
Ralph Lauren’s RL Gang is back, and the kids are once again dressed to impress. Didn’t catch the RL gang the first time around? Make sure to catch them in their Spring 2011 online storybook narrated by Uma Thurman. Essentially a lookbook in the form of a virtual children’s book, you and the kids can enjoy getting to know the characters (that’s Hudson above and Mae below) and follow their adventures at school. And if you like what they’re wearing, simply click away and buy the children’s clothes right off their backs.
And in celebration of today’s launch, Ralph Lauren is hosting a Facebook Contest to find the next member of the RL Gang. Think your kid is the cutest? You know you do! Then upload a photo of your child on their Facebook page and share that photo with everyone you know and ask them to vote for your child. The winner will be chosen from the group of children with the most votes, flown to New York and cast as a member of the RL Gang!
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