L'Oreal, the world's largest cosmetics company, recently filed a legal action against eBay, claiming the online auctioneer company does not do enough to prevent the sale of counterfeit products. In a statement, the company said it has been battling an "increasing volume of illicit trade in fake fragrances and fake cosmetic products on some online auction sites," adding that it has decided to take legal action to "protect the consumers, preserve the quality of its selective luxury distribution network and defend the reputation of its trademarks."
Does L'Oreal have a legitimate beef? Certainly. But who among us could honestly say they've never tried to pass off H&M as the real thing? And what consumer-savvy gal wouldn't try and get that Farouk Chi flat iron for $9 instead of $90? I say, carry on eBay, cause God knows I couldn't afford a brand-new Fendi on my journalist budget.
If you're still worried about being had by an online con-artist, check out these consumer tips on how to spot fakes. After all, who better to teach you the tricks of the trade than eBay shoppers themselves? In the meantime, lighten up L'Oreal – didn't anyone ever tell you that imitation is the truest form of flattery?
What do you think? Is faux a go or a no?