Reason Clothing Blatantly Rips Off Brian Lichtenberg's Hats

June 24, 2013 by Sara Alderman
shefinds | beauty

Everyone knows that Brian Lichtenberg is the king of poking fun at designer label names. He’s the guy who plays on fashion logos with his “imitation” clothes and hats, most notably changing Hermés to Homiés and Céline to Féline (meow!). So you can understand our confusion when we saw these beanies and snapbacks by Reason Clothing that are almost identical to Lichtenberg’s designs. It’s like looking in a mirror. We did some digging to see if there is a lawsuit in the works over the likeness of these designs, but came up with nothing. We bet Brian isn’t sweating it since he basically turned his “imitation” line into a full-fledged fashion trend. Even celebrities who can afford the real designs choose Lichtenberg’s playful tees. But what’s most interesting about this Lichtenberg vs. Reason Clothing debate is that the Reason hats are more expensive then Lichtenberg’s (Granted, it’s only a $2 difference for the beanie and $5 for the snapback, but still!). So take your pick, which hat would you buy?

Brian Lichtenberg Black Homies Beanie With White Embroidery ($48)

Reason Homies Beanie Hat ($50.91)

Brian Lichtenberg Black Homies Printed Trucker Hat With White Ink ($45)

Reason Homies Snapback Logo Cap ($50.91)

For more WTF check out: ASOS animal face tees, Future Eyes glasses and inappropriate tees.



News, WTF


Sara Alderman has covered topics from fashion to beauty and beyond.

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