Rebecca Minkoff is slowly taking over the world, the fashion world that is. Her handbags are a must-have and her shoes, clothes and jewelry are everywhere. So what’s her next logical move? Denim of course! Minkoff just launched her denim collection, Rebecca Minkoff DENIM, which is full of basic jean styles every girl needs. The designer’s new category features five denim styles all named after streets of New York City (of course, all downtown below 14th street). There’s the Jane Skinny Jean, Bleecker Skinny Jean, Mercer Boyfriend Jean, Perry Short, and Crosby Short. The denim also comes in five colors, medium blue wash, white wash, gray, blue and bandana print, depending on the style.
But, this isn’t just another denim collection. Minkoff is partnering with Share Our Strength’s No Kid Hungry campaign for the launch of DENIM. For each pair of DENIM that is sold, a donation is given to No Kid Hungry, a campaign that strives to end child hunger in America by providing food, supplies and technical assistance to feed kids in need.
Minkoff is also opening a Denim Pop-Up shop today! Located in her soon-to-be New York flagship at 96 Greene Street, the store is open now through July 9th. Store hours are 11 a.m to 7 p.m., Monday – Saturday, and 12 p.m. to 6 p.m. on Sunday.
Rebecca Minkoff DENIM is available now for pre-order now. Prices range from $88 to $128.