Is Rebecca Minkoff trying to make Snapchat fashionable? The app, which we thought was just for nudes and fat faces, is playing a significant role in the Minkoff’s runway show. The designer is debuting 5 to 10 full Spring 2014 looks on Snapchat a few minutes before they appear on the runway at 3pm EST today. Meaning you can see the designs before anyone else (but only for up to 10 seconds!). Uri Minkoff, the CEO of Rebecca Minkoff, told Mashable:
We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.
How awesome is that? To see the looks all you need to do is add Rebecca Minkoff (username: rebeccaminkoff) on Snapchat. Will you be watching via Snapchat?
P.S. We wonder if she’ll get mad if we take a screenshot…