Just days ago, Jessica Alba was the poster girl for the “bronde” trend — dark-haired actresses lightening their locks to a caramel shade somewhere right smack in the middle of the blonde-brunette spectrum. But now she’s gone into the red. If you, too, can’t wait to let your feisty inner redhead out, we’ve found some products that will help you get — and maintain — a red mane.
Start with a demi-permanent color like Clairol Natural Instincts – it rinses away in about 30 shampoos, so if you decide red is a little too brazen for you, you’re not stuck with it. Pick a shade that’s not too bright or brassy. We like the Cinnaberry hue, a red that tends more toward ruby than copper.
Keep your red locks locked in place by shampooing with John Frieda Radiant Red Color Captivating shampoo daily. It combines pomegranate and plum extracts with light enhancers that help add depth and shine to your strands. It’s also gentle, so your color won’t fade to scary pink. Whether you’ve colored your own hair or you’ve paid a pro to help you transform into a redhead, give your roots a bit of a boost between touch-ups with Ken Paves’ Boost Up Color Drops. They mix right in with heat styling products and punch up shine and vibrance with a hint of tint.