After paying the FTC the $25 million they owed for their false claims that EasyTone toning sneakers actually did anything at all, Reebok is back with a vengeance. “Toning was driven by the insight that women care about their looks, and that insight doesn’t change.” Reebok President Uli Becker told WWD. But the the second time around, he explained, “…we need to do things better.”
Very good Mr. Becker, women do care about their looks. And while that is insightful and all, it doesn’t answer the question of: will the next iteration of EasyTones actually work?