Weddings

The End Of White Wedding Dresses? Why Some Insiders Think So.

June 8, 2012 by Justine Schwartz
shefinds | Weddings
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What Vera Wang says usually goes. A leader in the bridal industry, and always two steps ahead of the pack, Vera has been sending colorful wedding dresses down the runway since fall 2010. Not close behind, were other premiere designers like Oscar de la Renta, Reem Acra and Romona Keveza, and celebrity brides like Reese Witherspoon, who wore a blush Monique Lhuillier gown to her 2011 wedding. Vera even showed an entire black collection for 2012, and all red for 2013.

But the question remained: when, if ever, would real brides take to the trend? According to a recent article in the New York Post, it has already happened.


“I was always leaning towards a color,” Esther Silber, a New York City bride told the Post. “Anything but white.”

And she’s not alone. According to a rep for David’s Bridal, sales of colored dresses have tripled over last year. Vice President of Merchandising Catherine Maddox said the retailer, “has almost tripled its sales of colored dresses over last year. Brides are definitely looking for something new and are willing to step out from the comfort zone of white and ivory into other options.” Another byproduct of Vera’s influence; her lower-priced line for David’s Bridal includes several blush and pink gowns, which has made the trend more accessible to a wider audience of brides who can’t afford her $7,000-10,000 label.

So, with the sales of colorful wedding dresses growing exponentially compared to their white counterparts, does this mean the end of white wedding dresses?

It may be too close to call, but this is certainly a trend worth considering, especially if you’re an adventurous bride who eschews the non-traditional:

Shop our guides to the best pink wedding dresses, short wedding dresses, and strapless wedding dresses.

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