Bad Gal RiRi is a woman of many wonders. Singer! Actress! Fashion designer! Now, Rihanna can add a new beauty collection to her resume. Step aside, Kim Kardashian West Contour Kit and Kylie Cosmetics. Fenty Beauty is officially on its way. Rihanna first dropped hints about the Fenty Beauty collection way back in 2014, when she filed paperwork for a trademark beauty line, along with an apparel line and more. Now, with more than three years in the making, we have a feeling the Fenty Beauty line will be worth the wait, especially based on the success of her former collabs. No products have been released yet but, judging by Rihanna’s own killer personal beauty routines, we can only imagine what glorious hues the cosmetic collection will hold. Here are 4 things you need to know about the upcoming Fenty Beauty line, most importantly when and where you can get your hands on it.
1) It launches September 8. To answer your most pressing question, Rihanna shared news via Instagram that her collection will officially debut globally September 8. You can find the long-awaited products at Sephora, the Fenty Beauty website, and at U.K. retailer Harvey Nicholas. Since hype has been building up for the line for years, we envision crazy shopping sprees of Black Friday proportions once it launches. Mark your calendars, people!
2) You can subscribe to Fenty Beauty emails. If you go to the Fenty Beauty website, you can sign up for their emails. Since it has yet to launch, the only email currently for subscribers explains that the line is “creating a new generation of beauty unlike anything you’ve seen before.” You can also sign up for Sephora emails to be the first to know when the collection is finally ready-to-shop in stores. You’ll get an email once the products are officially in.
3) Keep up via social media. You can also follow the line on Instagram, Snapchat, Facebook, Twitter, and YouTube. Once the brand launches, subscribe to every social platform for peeks at products and any updates. We have a feeling the beauty products will sell out fast, especially based on her previous track record with her Puma slides, so you can also use the email subscription and social media to hopefully find out about any restock alerts, if applicable. Rihanna has even been tagging the Fenty Beauty Instagram account in photos on her own personal account, so it looks like she’s already debuting the collection at red carpet events. In one post, she’s flaunting what appears to be a shimmery highlighter, and in another she’s wearing a matte red lip and a subtly sexy smokey eye. Instagram stalk away for more sneak peeks!
4) Fenty is actually Rihanna’s last name. No, she didn’t just pull this name for her empire out of nowhere. And yes, Rihanna does indeed have a last name, just like the rest of us non famous folks. Believe it or not, her full name is actually Robyn Rihanna Fenty. Her fabulous surname has become the business trademark for her notorious Fenty x Puma ready-to-wear collaboration. If her apparel design taste has anything to say about her upcoming beauty line, we think you’ll be pretty pleased.