beauty

Sephora Subscription Boxes Are Happening--Best News Ever

August 7, 2015 by Rachel Gulmi
shefinds | beauty

The world of subscription beauty boxes is about to get a whole lot more competitive. Sephora has announced their plans to launch their own monthly beauty box subscription called Play! by Sephora. Testing will begin in September in Boston, Cincinnati and Columbus. In 2016, Sephora plans to add additional cities that have not yet been specified, according to WWD

Just like Birchbox, the Play! box will cost $10 per month and include curated items to fit a theme. Each box will also include a Spotify playlist and additional samples, like fragrances, and a Play! Book that “offers everything from application tips and insider beauty hacks to fun facts and conversation starters about the included items.”

Sephora’s first box is called “Uncover the Essentials” and includes products from Marc Jacobs, Ole Henriksen, Bumble and bumble, Glamglow and Sephora.

Watch out, Birchbox!

Don’t miss how often you should really trim your hair and Christian Louboutin is launching a lipstick collection!

[Photo: Shutterstock]

Author:

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

This Super Gentle Exfoliator Keeps My Skin Smooth *And* Blemish-Free

My skin doesn't usually give me much trouble, but ...

beauty

Psst! Use Our Exclusive Promo Code To Score Five NYX Butter Lip Balms For Just $14.99

Whether you consider yourself low maintenance or all-out glam, ...

beauty

Here's How To Get A Burt's Bees Tinted Lip Balm For Just $3

Running low on lip balm? We're here to your ...

LOAD MORE
+
LOAD MORE POSTS