Seven For All Mankind's New Line Isn't For Regular Moms, Just Cool Moms
June 5, 2014
While it seems like most brands are catering to millenials these days, Seven For All Mankind is doing the opposite. The brand just launched a line of women’s jeans to appeal to an older crowd, which is Seven’s first brand extension in 14 years! The new line, Jen7, is still “sophisticated and stylish,” explained Barry Miguel, Seven For All Mankind president, even though its target customer is the “working mom.”But don’t let these mom jeans fool you. Though each of the 30 fall styles is made of a comfortable stretchy fabric, there won’t be any yoga pants or leggings in this line. Sorry, moms.
The jeans will be available in three fits, skinny, slim-straight and bootcut, and a variety of washes and colors. The main difference between Jen7 jeans and regular Seven’s is in the cut. Jen7’s have a two-inch stretch around the waist and hips and have a higher rise. They also run up to size 14. The inseam is also shorter since they aren’t meant to be worn out to the club or a party with stilletos. They are for moms who are “throwing a dinner party at home, not having cocktails at a club,” said vice president of marketing, Andy Griffiths, in an interview with WWD.
The jeans will retail between $175 for a basic pair and $215 for snake-print cotton twill jeans. See. Snake print is proof that these aren’t your ordinary mom jeans. The new line will be available in store and online at Nordstrom, Neiman Marcus, and Saks Fifth Avenue, and in store at Bloomingdales, just in time for fall.