#Shade: Target Won't Sell Beyonce's New Album
Jessica C. Andrews
December 19, 2013
Target may have officially left the #Beyhive. The retailer carried six exclusive tracks from Beyonce‘s “4” record in 2011, but they’ve chosen not to sell her latest self-titled visual album. Ouch.
Why on Earth would someone not sell a record from the Queen, you ask? Well, the retailer isn’t too pleased that Beyonce surprise-released her album exclusively for iTunes on December 13th at midnight. And the poor brick-and-mortar retailers won’t receive physical copies of “Beyonce” until later this week. #LateBoots
Target spokeswoman Erica Julkowski told Billboard: “At Target, we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections. While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in the physical format at the same time as all other formats.”
Salty, much? It’s a polarizing move for the retailer as Beyonce’s groundbreaking album, which features 17 videos and 14 songs, is one of the most anticipated albums of 2013. It sold over 618,550 copies in less than a week.
But to their point, since most fans already have the digital version, why stock the physical CD after everyone’s been playing their favorite tunes (ahem “Partition”) for over a week? It’s a sad breakup between Queen Bey and the retail giant. During their short-lived romance, she starred in a TV spot for the brand, saying: “I put so much into my new album, and only Target gives you all of it.” Now, they’re pushing her album to the left. #Tragic.
For more Beyonce, check out how she singlehandedly saved nail art, her journey to becoming the most searched celeb of 2013 and why we’re totally obsessed with her new visual album.
[Photo Credit: Splash News]