Shapewear That Doesn't Slide? We Sat Down With The Woman Who Made It Happen
February 25, 2015
We’ve all been there. You’re in a meeting or on the dance floor and all of sudden you feel a roll starting to pop out. Your shapewear is sliding out of place. Yikes!
That’s where Tara Cavosie, the founder and creator of HookedUp Shapewear comes in. She designed this amazing line of shaping products that stay put so you never have to worry about your shapewear creating unsightly rolls, lumps or bumps. Yes, if we had a gold medal we’d totally give it to her. She’s a rockstar. Get to know her and the awesome business she’s building below.
SHEfinds: Tell us a little about yourself. What were you doing before HookedUp?
Tara Cavosie: I’m kind of a fix-it-girl, and have been designing intimate apparel for almost 15 years. I am the inventor and patent holder of the world’s first, full support, backless strapless bra. It’s been sold since 1999 and to this day is still the #2 selling intimate apparel accessory in the world. It’s a special occasion must have.
SF: When did you decide to create HookedUp and why?
TC: I created HookedUp Shapewear because I couldn’t find anything in the stores that would keep my shapewear from rolling down! My husband and I were invited to a friend’s wedding shorty after having a baby, my body had changed drastically and I knew I needed smoothing and shaping. To my surprise, though, the products that were out there actually created more problems for me than solutions. So, as any good designer would do, I pulled out my sewing machine and got to work! The result was HookedUp.
SF: What’s been the biggest challenge since starting HookedUp?
TC: Spanx. They are a giant, it’s true. But our little start-up is giving them a run for their money!
SF: What’s been the most rewarding aspect of starting this company?
TC: Hands down, the most rewarding part is getting letters from women telling us that we “saved their wedding day,” or that they’ve been dealing with rolling down shapewear for 10 years and that HookedUp literally “changed their life.” It always puts a smile and my face and reassures me that all of the hard work is totally worth it.
SF: What’s your favorite HookedUp piece and why?
TC: I am absolutely in LOVE with our mid-thigh shaper. I designed a revolutionary stretch-for-comfort leg opening that allows the wearer to gently stretch and loosen the leg opening, totally eliminating the dreaded mid-thigh leg lump that oftentimes happens when women wear this style. It really is amazing and women are loving it.
SF: What’s next for HookedUp?
TC: World domination! LOL We have so many exciting things coming up. More shapewear styles for sure, cami solutions, problem solving bras, panties with a twist–anywhere we see a problem, we’re gonna fix it! You’ll never see us doing what everyone else is doing–we’re going outside of the box!
Click through the slideshow to shop HookedUp’s great shapers.