Can it really be true? Good news for all of us that have been drooling over Katie Holmes in her “Paper Denim & Cloth” premium jeans. High end denim manufacturers have taken note of the consumer demand for premium denim. One of the first companies to take action is Paper Denim & Cloth. PDC has decided to shift their price points so the rest of us can afford a pair. Starting this fall we will see significantly lower prices on “Paper Denim & Cloth” jeans. This could really shake things up across the designer denim market. It will be interesting to see who follows suit especially because I am in dire need a pair of those “J Brand” cigarette jeans.