Have you ever walked by the “jeans guy” on the corner selling Seven For All Mankind and you think “$40 a pair? How can this be!? I better stock up!” If it sounds too good to be true, it probably is. Faux Sevens are running rampant throughout the US. You might think “What’s the big deal? If I can’t tell that they’re fake, noone else will able to, either.” You might care, however, when you put them in the wash and they unravel. Women’s Wear Daily offer a few tips on how to spot faux Sevens masquerading as the real thing:
1. Tapered stitching on both interior and exterior edges of the pocket? Fake. The real deal has tapered stitching only on the inside edge and parallel seams on the outside edge.
2. Missing or generic rivets? Fake — Seven rivets (and other hardware) include the company name.
3. Loose threads and other poor quality construction inside? Probably fake.
4. Logo on inside of waistband in wrong font? Fake.
5. “Made in China”? Definitely fake — Sevens are only produced in the U.S.
6. Exterior hangtag with different paper quality, font, or twine attachment? Fake.
7. Zipper missing name-brand YKK logo? Fake.