SheFinds News: Gwyneth Paltrow's Pleasures

November 15, 2005 by SheFindsJacquie
shefinds |


It’s the little things, right? Stolen moments of calm, breathtaking sunsets, the simple pleasures in life that make it worth living…at least that’s what Estee Lauder’s banking on. In a one-two punch of cliché advertising, they’ve named the ever luminous Gwyneth Paltrow as the face of the Lauder fragrance Pleasuresicon. Beautiful stars representing cosmetics companies is the standard du jour. The cliché bit? A beautiful star + a field of wildflowers + a couple of puppies = a surefire tug-at-the-sentimental-heartstrings ad strategy. The only thing they’re missing is pleasantly plump infants gurgling and a Brawny man to clean up after them.

image

The spot, shot by Lance Accord (Adaptation, Lost in Translation) in September, features Paltrow lounging in an East Hampton field, literally glowing in the late afternoon sun. She is surrounded by white Lab puppies and pink wildflowers. Mellow classical music plays. Paltrow’s tranquil voice extols the virtues of simple, private moments. In fact, so simple and private is the angle of the campaign that it will drop during the broadcast of the Macy’s Thanksgiving Day Parade, which is estimated to have an audience of more than 33 million. What Estee Lauder is keeping private is the cost of their advertising but it’s estimated somewhere upwards of $9 million on television alone. But this is not without merit, it’s Pleasuresicon 10th anniversary and the brand ranks in the top 5 in the U.S. That is no small feat in the fragrance world. Find out for yourself at Nordstrom.comicon.

 

Tags:

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Lifestyle

These Super Popular Magnetic Bluetooth Earbuds Are On Sale For Just $29.95

October 18, 2018 by Jeanine Edwards
This price is amazing.

Celebrity

Kylie Jenner's New Favorite Boots Are About To Be A Big Trend For Fall

October 18, 2018 by Jessica Harrington
These are on our wish list!

Fashion

The Accessories Trend Our Editors Can’t Stop Wearing For Fall

October 18, 2018 by SHEfinds Editors
You're going to be obsessed!

Celebrity

Dua Lipa Just Shocked Us With Her Sexiest Bikini Ever--See The Pics!

October 18, 2018 by Jessica Harrington
She looked SO good!

beauty

The Best-Selling Anti-Aging Serum From Sephora That Works CRAZY Fast

October 18, 2018 by Emily Belfiore
*Adds to cart*

Celebrity

Bella Hadid Just Celebrated Her Birthday In The Sexiest Top Ever--Check It Out!

October 18, 2018 by Jessica Harrington
She was decked out!

Food

5 Foods Trainers Always Eat Because They Never Cause Weight Gain

October 18, 2018 by Jessica Harrington
Good to know!

Food

5 Anti-Inflammatory Fat-Burning Breakfast Recipes You Should Make This Week

October 18, 2018 by Emily Belfiore
Breakfast is served!

Celebrity

Miley Cyrus Might Be Pregnant & We’ve Never Been Happier

October 17, 2018 by Emily Belfiore
Congrats, Miley!

Fashion

The Super Popular Heels Trend No One Is Wearing Anymore

October 17, 2018 by Jessica Harrington

Fashion

Get To AllSaints ASAP--Sale Items Are Now An Additional 20% Off!

October 17, 2018 by Jeanine Edwards
This sale is GOOD!

Lifestyle

These Super Popular Magnetic Bluetooth Earbuds Are On Sale For Just $29.95

Whether you're treating yourself or getting a head start ...

LOAD MORE
+
LOAD MORE POSTS