When we were little, we were told to play nice, not to exclude anyone. Shopbop.com must have missed that day in kindergarten because they are chock full of swanky new exclusives. As in, Shopbop.com will be the exclusive online retailer carrying Helmut Lang this spring. Shopbop.com recently commissioned jewelry designer Rachel Leigh to create a line to compliment Alison Kellyâ€™s sportswear label Dahl. A contestant on the third season of â€œProject Runwayâ€, Kellyâ€™s line, also a Shopbop exclusive, will be available in February.
Februaryâ€™s going to be a big month at Shopbop as theyâ€™ll also launch Bop Basics, a reasonably priced ($34-$88) collection of cotton tanks, T-shirts, hoodies and yoga pants. With all these exclusives, Shopbop sounds pretty enticing.
Deal Alert: Shop the End of Season Sale at Shopbop.com