Do we really need another makeup line? Wait, let me go slap myself. As the owner of thousands of dollars in powders, creams, lotions and potions, I should know there’s never enough makeup! Jemma Kidd must feel the same way because she’s launched her own brand of cosmetics, which hit the U.K. market a while back but has only recently made it to the states. Kidd (little sis is British supermodel Jodie Kidd) is another one in the list of former models branching out to related fields. She became a makeup artist and quickly launched her own makeup school. This is the next logical step. The line was touted as “a new generation cosmetic and beauty house,” which automatically makes me skeptical. Pretty grandiose claim from a brand sold at the local pharmacy (and department stores). However, what distinguishes it from other brands is that it comes with fairly in-depth teaching guides on how to apply it. I adore that. Find Jemma Kidd Make Up Limited at boots.com.
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