SheFinds News: Retail Bling
November 29, 2005
After the success of collaborations with designers such as Stella McCartney, Elio Fiorucci and Karl Lagerfeld, the Swedish uber retailer is at it again. This time, London based Solange Azagury-Partridge has been tapped to design an iced out accessory line for H&M. Her collection will include red metal in lattices of chains, pendants, hair clips and chokers. Additional pieces like pet collars, footwear and even travel kits may also appear in the line. I’ve been wondering why H&M’s holday campaign was obnoxiously red, vibrant background and a model with impossibly bright auburn hair. It correlates well with Solange’s jewelry which is in keeping with H&M’s affordable merchandise, the multi-strand chain necklace retails for $14.99. View the collection at hm.com.
“Attention Wal-Mart shoppers! Shop Aisle 13 where we’re rolling back prices on our fancy yellow diamonds.” I do not jest. Wal-Mart is courting high-end shoppers who prefer luxury over bargain bins. I wish them good luck and suggest they rid themselves of the yellow smiley face if they want to push yellow diamonds. One of the rings features a 1-1/2 carat, square-cut fancy-yellow grade center diamond framed by white diamonds for $9,988.00. That is a champion oxymoron, 10 grand and Wal-Mart? You can get a riding lawn mower for less. But the ring is gorgeous and everyone from Diddy to the Hiltons sport yellow diamonds, a rare find in gemstones. I think it’s worth the purchase just for the story you could tell. “Say, where’d you get that rock?” “Wal-Mart, of course.” Find the collection at walmart.com.