SheFinds News: Shopping mags
April 25, 2006
Is it really a surprise that Cargo, a shopping magazine for men, is folding after just two years? The CondÃ© Nast publication sold a pathetic 73,909 copies per issue on the newsstand in the second half of 2005. To me, Cargoâ€™s demise seems quite predictable â€“ but Iâ€™m not quite sure what to make of the new TV shopping magazine, Shop Talk. The new mag is dedicated to those who love TV shopping but crave more information about the models, vendors and hosts of their favorite shopping shows. As much as Iâ€™d love to crack a joke about Shop Talk, thereâ€™s obviously a market for a variety of shopping magazines. We just have to take a look at the magazine rack to see that the passion for fashion extends far past the mall and the boutiques. If it didnâ€™t, how could we explain the success of Lucky, as well as all the new home decorating magazines, such as Domino, InStyle Home and O at Home? Iâ€™ll continue to get my fashion tips from Vogue, my little sisterâ€¦ and this blog, of course. The quiet death of Ellegirl magazine (which has been reborn as ellegirl.com) has raised more than a few manicured eyebrows in the beauty mag industry. The real question is just how long will these glossies last when we can click and save time by trendspotting and shopping online? Welcome to the 21st shopaholics, welcome to the most trafficked shopping blog on the web, welcome to Shefinds.