Burtâ€™s Bees is expanding their product line for 2006: the highlights include a Grapefruit and Sugar Beet Shampoo and Conditioner (theyâ€™ve never done hair carebefore), a yummy-sounding Honey Lip Balm, Cucumber Chamomile Complexion Mist, and Citrus and Ginger Root Body Wash, and new colors in their Lip Shimmer collection. Theyâ€™ve also got a Baby Bee Soothing Stick up their sleeves. The newbies are slated to launch in 2006, and look for a schnazzy, expensive ad campaign as well (about $10 million has been earmarked in ad money for next year).
Don’t know if you’ve noticed, but during 2005, I’ve started to see Burt’s Bees in places I thought were pretty unlikely for a natural-products company, in chains like Walgreens and CVS. Rest assured, thoughtheyâ€™re still using the same natural ingredients, itâ€™s just that the marketing folks decided to go beyond the Whole Foods crowd and increase exposure to a new customer base. The Burt’s Bees Body Care kit (12.95) is a good introduction to Burt’s products.
Find them at drugstore.com.