SheFinds News: Wal-Mart en Vogue

June 12, 2006 by SheFindsJacquie
shefinds |

Paris Hilton on Wal-Mart: “I went to Wal-Mart for the first time. I always thought they sold wallpaper. I didn’t realize it has everything. You can get anything you want there for really, really cheap.” The heiress has discovered what a majority of Americans already know, when it comes to everyday discounts, Wal-Mart is king. And now that bright yellow smiley guy is getting a chic facelift. Wal-Mart continues to upgrade in quality to compete with the much trendier Target. By offering 550-threadcount sheets and the Levi’s Signature Collection. they hope to entice the customer coming in for a deal on dish soap to purchase home décor and apparel.

Wal-Mart has kicked-off their make-over with an eight page spread in Vogue. Yes, that Vogue, the one you spend hours paging through for the latest in runway couture. The glossy fashion bible that brings about fantasies of walk-in closets full of Marc Jacobs. Wal-Mart may be going for mass-retail glam but I don’t see myself trekking to Secaucus just because Wally World decided to pony up for some Conde Nast coverage. But I am intrigued with their foray into the world of bling.


“Attention Wal-Mart shoppers! Shop Aisle 13 where we’re rolling back prices on fancy yellow diamonds.” I do not jest. Wal-Mart is courting shoppers who prefer luxury over bargain bins. I wish them luck and suggest they get rid of the yellow smiley if they want to push yellow diamonds. One of the rings features a 1-1/2 carat, square-cut fancy-yellow grade center diamond framed by white diamonds for $9,988.00. That is a champion oxymoron, 10 grand and Wal-Mart? You can get a riding lawn mower for less. But the ring is gorgeous. Everyone from Diddy to the new-to-discount-shopping Hilton sisters sport yellow diamonds, a rare find in gemstones. It’s worth the purchase just for the story you could tell. “Say, where’d you get that rock?” “Wal-Mart.” Find the collection at walmart.com.

 

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