SheFinds Preview: Jessica Simpson Does Swimwear & Everything Else

July 31, 2007 by SheFindsJennifer
shefinds |


Add bathing suit collection to the ever-expanding list of Jessica Simpson fashion endeavors. Her big foray into design has been somewhat rocky at times. After the edible cosmetics brand, Dessert, was sued for supposedly stealing ideas, she ran into more trouble when she failed to properly promote her ‘Princy’ denim line – I guess the clothes were so ugly even she didn’t want to wear them, telling the press her favorite jeans were True Religion instead. 

But ever since her days as a newly wed, Simpson has seen how women everywhere want to emulate her style and has since decided that we all (fans or not) need to experience her own personal fashion vision. Now we have handbags, shoes (which pains me to say actually aren’t half bad), hair extensions, cell phone cases and now swimsuits, which she premiered at the 2007 Miami Swim Fashion Week.

The collection is a mix of a few cute pieces (including an interesting Missoni-esque one-piece) accessorized with some really bad hats, and then other ridiculous ruffley things that look fit for six year olds; I don’t know maybe it’s a Texas thing. See the whole line for yourself that Jess worked really hard on, (yeah right, she just picked the models), in this YouTube video. Oh, and she also has a signature fragrance coming out next summer…


Here are a few worth while Jess Simpson picks we found (that we'd actually wear) and, of course, in the spirit of Ms. Simpson herself, a few pairs of her favorite jeans.



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