SheFinds Preview: Puma Goes "Starck Naked"
July 21, 2007
What: Starck Naked Bodywear
Why: Puma has taken it upon itself to dub Adam and Eve the latest fashion icons. In a second collaboration with quirky French designer, Philippe Starck, Puma has decided that it would be better if everyone walked around naked… well not completely naked, but in a new collection of seamless lycra “second skin” called Starck Naked Bodywear.
This new line for Summer ’07 features fifteen functional, stylish and body freeing pieces for both men and women, available only in the simple colors of bone white and a chalky black. To ensure the feeling of nakedness, this new hi-tech fitted underwear is extra revealing with perfectly designed transparent cutouts in all the right places.
Check out this funny little story about the evolution of the new line. Who knew half-upright monkey men had so much style?
When: Available at select store locations already and coming soon to Puma.com.