SheFinds News: Vivienne Nine-Westwood

June 1, 2006 by SheFindsSuzelle
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Nine West is jumping into the fast fashion craze with its recent announcement that Vivenne Westwood – along with two designers whose talents exceed their fame, to quote yesterday’s New York Times – will design special lines. The limited (and pricey! from $180-$500) collections will be available at Nine West and Macy’s. Westwood’s line will be available Sept. 1, followed by Thakoon Panichgul and Sophia Kokosalaki (huh?) the relative unknowns grabbing a ride on Westwood’s shoelaces.

Each designer was given free reign on designing 11 items. Westwood’s include playful variations of her signature tartans as well as gladiator boots and shrunken cardigans. But Nine West is just the most recent to bring high-end designers to the market of the masses. Isaac Mizrahi has become a mainstay at the urban mecca, Target.com, which is now carrying fleeting clothing collections by Luella Bartley and Tara Jarmon, the first of many, as part of its Go International campaign. H&M did it with Stella McCartney and Karl Lagerfield. Even Walmart.com will soon be joining the fray with a sportswear line by Mark Eisen, the South African designer.

So how will this trend of high-end designers in down-market retailers end? Dilution of fashion elitism? Education for the masses on the finer points of the catwalk? We don’t know, but we’re snapping up the haute-driven items without breaking the bank. Leave the education to Miss J and Tyra on America’s Next Top Model, we want our $39.99 Stella designed trousers.

 

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