With Prime Big Deal Days officially in the rearview (phew), I’m taking stock of everything I did and didn’t buy.
For example, I try to limit myself to the big deals—like the Dyson Airwrap, which was $150 off—rather than scooping up every serum and lipstick I’ve been eyeing. I did pick up Meghan Markle’s go-to Medicube Collagen Jelly Cream (a personal favorite) along with a new mascara and cleanser, but overall, I managed to practice a little restraint.
Now that the shopping frenzy has died down and my wallet has had a minute to recover, I’m back to browsing the beauty buys on Amazon that may not be on sale, but are still absolutely worth picking up. From viral K-beauty brands like LANEIGE to one of my favorite liquid exfoliators of all time, these are some of the best beauty products to buy year-round.
Tula Skincare ‘Spresso Energizing Eye Balm ($38)
Mornings were hard for me before I had a baby. Now, I basically need a jolt of caffeine in every form possible, and that includes my skincare routine. Cue Tula Skincare’s ‘Spresso Energizing Eye Balm, a TikTok-viral product that nearly 8,000 shoppers have bought and raved about on Amazon.
This cooling eye balm instantly wakes up tired eyes with caffeine, hyaluronic acid, and probiotics. It hydrates deeply, helps de-puff over time, and gives skin a subtle golden glow that makes you look like you actually slept eight hours (even when you didn’t). It’s also pocket-sized, so I can swipe it on in the car before toddler pickup, ahead of meetings, or first thing in the morning.
Topicals Faded Brightening Under Eye Masks ($22)
Say it with me: under-eye masks are self-care. The skin under your eyes is thinner and more delicate than the rest of your face, which means it deserves a little extra TLC, especially on the days you’re running on less sleep than you’d like.
Topicals Faded Brightening Under Eye Masks are perfect for that. These cooling hydrogel patches work their magic in just 15 minutes to fade the look of dark circles and discoloration while brightening, hydrating, and depuffing. The soothing, cooling feel is instantly refreshing, and the best part is that you can literally kick back, close your eyes, and let your worries (and your dark circles) fade away.
ELEMIS Sensitive Cleansing Wash
Your face deserves better than a quick scrub with whatever bar of soap happens to be near the sink, right? Right.
ELEMIS is one of those cult-favorite skincare brands that people swear by for a reason. I’ve been obsessed with their
Pro-Collagen Collection for awhile, but their Sensitive Cleansing Wash is just as impressive. It’s gentle yet effective and leaves even dry or easily irritated skin feeling calm, soft, and balanced. Formulated to cleanse without stripping, it soothes as it washes away impurities, so your skin feels clean and cared for. Use it with warm water and a soft cloth for a little at-home facial moment—it’s worth every penny.
Palladio Wooden Eyeliner Pencil ($5.79)
I love eyeliner and there’s something so satisfying about using a classic pencil. It feels like I can really get in there and play with my look manually, whether I’m going for a thin, defined line or something a little smudgier and lived-in.
Available in 15 different shades, Palladio’s Wooden Eyeliner Pencil is an under-$10 gem that truly delivers. The formula glides on easily, letting you contour and line with precision (or use it as a base for your favorite shadow). It’s infused with beeswax for a smooth, long-lasting finish and enriched with botanical ingredients and vitamins, so it feels gentle on your skin.
LANEIGE Lip Glowy Balm ($19)
At this point, the LANEIGE brand can just take all my money. Like most of TikTok, I’m obsessed with their Lip Sleeping Mask (it single-handedly transformed my lips) and their Water Sleeping Mask has become a nightly ritual. So of course, I had to add their Lip Glowy Balm to my collection.
This lightweight, moisture-rich balm is the perfect daytime partner to the cult-favorite Lip Sleeping Mask. It’s packed with nourishing Shea and Murumuru Seed butters that deliver deep hydration while leaving behind a glossy, subtly tinted finish. No matter what your day looks like, this balm keeps your lips soft, smooth, and just the right amount of shiny.
ELSZÉE The Miracle Cream ($19.99)
A luminous glow doesn’t start with highlighter; it starts with skincare. And if you want that lit-from-within radiance, ELSZÉE’s The Miracle Cream absolutely delivers.
This luxurious formula is packed with powerhouse ingredients like retinol, collagen, hyaluronic acid, and vitamin A to help smooth fine lines, improve texture, and boost your skin’s natural glow. It’s also infused with real gold flakes for a radiant finish that feels as indulgent as it looks. Beyond the glow, it’s deeply hydrating (thanks to hyaluronic acid and squalane) which means your skin stays plump and moisturized all day long without feeling greasy.
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant ($37)
If you’re not a fan of gritty exfoliating scrubs (same), then liquid exfoliants are about to change your skincare game, and Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant is the gold standard. It’s one of my personal favorites, and once you try it, you’ll understand the hype.
This cult-classic formula is powered by salicylic acid, which gently unclogs pores, controls oil, and smooths uneven texture without any harsh scrubbing. It’s a leave-on treatment that works while you go about your day, revealing clearer, more radiant skin over time. It’s also Amazon’s #1 bestseller in facial polishes, with over 110,000 glowing reviews and an average 4.5-star rating—so I’m clearly not the only one obsessed.
Your skin deserves a treat, and these beauty favorites deliver. Remember, the best buys on Amazon aren’t always the ones with the biggest markdowns!
Tags:
affordable beauty,
amazon beauty,
beauty buys,
ELEMIS Sensitive Cleansing Wash,
ELSZÉE The Miracle Cream,
k-beauty,
laneige lip glowy balm,
Palladio Wooden Eyeliner Pencil,
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant,
Shop,
shop amazon,
Topicals Faded Brightening Under Eye Masks,
Tula Skincare 'Spresso Energizing Eye Balm