Calling all makeup lovers—Amazon is finally launching a Luxury Beauty Online Store. The site, which went live today at 6 AM EST, will carry 24 high-end brands including Burberry, NARS, Stila, L’Occitane and Deborah Lipmman.
The prestige beauty site has an editorial feel with a unique streamlined layout and an “On Trend” selection curated by 12 editors with looks ripped from the Fashion Week runways.
Chance Wales, Amazon’s Beauty Director, told WWD that consumers were ready for a more high-ending beauty offering from the site: “We have heard very clearly from our customers that they are looking for luxury brands,” she said. “The flipside is we also needed to do something on the brand side, so we put a lot of time and effort into refining the experience.”
Amazon customers will surely appreciate the effort, and the ability to shop luxury cosmetics without the hassle of crowds at department stores and malls. Not to mention, Amazon offers free shipping with a $25 or more purchase. #Amaze.