Pantone has laid down the official ruling: the “It” color for 2013 is emerald.
Every December, the Pantone Color Institute gives the title to one lucky swatch (last year, Tangerine Tango took the top spot), which influences fashion trends, especially at the fast-fashion level, for the rest of the calendar year. Designers like Oscar de la Renta, Burberry, Vera Wang, Michael Kors and more have already put the jewel tone hue in their Spring ’13 lineups, and before the rest of the industry catches up – and hikes prices – you should stock up on emerald now.
Luckily, jewel tones have already been big this fall, with celebs like Pippa Middleton and Halle Berry rocking this May birthstone, so there are plenty of great designs to choose from. So, my pretties: It’s time to follow the yellow brick road to the Emerald City.