Do you ever get overwhelmed by all the choices in the beauty department? Well, the Cosmetic Executive Women (CEW) has your back. Think of them as beauty secret agents–they are an organization of over 5,550 beauty professionals who are experts in beauty and haircare. Basically, they mean serious business. The CEW Beauty Insiders’ Choice Awards recognizes the most innovative beauty products of the year. If you want to splurge on cosmetics, these are the ones to choose from–they are guaranteed to be the best of the best. Click through the slideshow to shop all of the winners and don’t miss the CEW Beauty Insiders’ Choice Awards at 9pm tonight on QVC.